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Facebook as a Marketing Tool
Earlier today I came across a great article in The Jakarta Post titled "Why Facebook can be a marketer's best friend." The title alone got my attention. It turned out to be a terrific article, explaining the difference between Facebook and some less sticky alternatives. Stickiness is Facebook's claim to fame as a marketing tool. People tend to come back again and again. Here's an excerpt from the article:
"For stickiness, Facebook has managed to convince users to invest their time in the website. They can post links, photos, videos, status updates and other information that can be shared with others within their "life stream", to keep even those living far away up to date with their thoughts and recent activities. So it will be just as if they are living next door. This results in users coming back again and again to the social networking site.
Most of the names on Facebook are real names, as users want their old friends from kindergarten to university to be able to find them. And instead of befriending just about anyone, as was done in other social networks, users on Facebook are a bit more cautious as they would like to share their life with only those they know and trust.
As a result, users have a vested interest in Facebook as it has become their representative online presence. Most of the information provided, such as age, location, occupation and others, makes up the ultimate user database that marketers would drool over. The social connections and norms on Facebook also prevent users from misbehaving (such as online swearing or digital bullying), compared with if they were anonymous on the website." (Source: The Jakarta Post, June 22, 2009)
Check out the article online by clicking here.
Post by Dan Dunlop, The Healthcare Marketing Community & Blog
"For stickiness, Facebook has managed to convince users to invest their time in the website. They can post links, photos, videos, status updates and other information that can be shared with others within their "life stream", to keep even those living far away up to date with their thoughts and recent activities. So it will be just as if they are living next door. This results in users coming back again and again to the social networking site.
Most of the names on Facebook are real names, as users want their old friends from kindergarten to university to be able to find them. And instead of befriending just about anyone, as was done in other social networks, users on Facebook are a bit more cautious as they would like to share their life with only those they know and trust.
As a result, users have a vested interest in Facebook as it has become their representative online presence. Most of the information provided, such as age, location, occupation and others, makes up the ultimate user database that marketers would drool over. The social connections and norms on Facebook also prevent users from misbehaving (such as online swearing or digital bullying), compared with if they were anonymous on the website." (Source: The Jakarta Post, June 22, 2009)
Check out the article online by clicking here.
Post by Dan Dunlop, The Healthcare Marketing Community & Blog
Tags: dan dunlop, facebook, facebook marketing, healthcare marketing, jennings, social media, the jakarta post
Add a Comment
2 Comments
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Comment by Dan Dunlop on June 23, 2009 at 11:19am
- Thanks Warren! I'll check it out.
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Comment by Warren Allan Johnson on June 23, 2009 at 10:47am - You may enjoy the in-depth article about the different paradigms that Facebook and Google have in an article in the most recent Wired Magazine.http://www.wired.com/techbiz/it/magazine/17-07/ff_facebookwall
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