The Industry's Healthcare Marketing Idea Exchange
GE Stories: Healthcare
I've seen the GE Healthcare television commercial where they united the employees who make sophisticated diagnostic technologies with cancer survivors who have benefited from the technology. Below is a long-form version of that video. It is incredibly well done. GE recognizes that technology is relevant because of the impact it has on real people. Connecting its employees with survivors lets us know that there are caring, motivated people behind the technology. In the end, it is much easier to relate to them rather than some multinational corporation. With this video, and others like it, GE gives itself a human face.