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Jane Sarasohn-Kahn on Twitter in Healthcare
About a year ago I met Jane Sarasohn-Kahn online when I wrote a post about an article she had written. She commented on my post, and we eventually connected through LinkedIn. She is a well-known health economist, leads Think-Health, a health consultancy, and works with stakeholders throughout the health care industry. She is very much focused on the link between, or integration of, healthcare and technology.
Today I stumbled upon a new article of Jane's titled "Using Twitter for EZ-HIT: Accessible, Fast Platform Has Much To Offer." It was published on iHealthBeat on June 9, 2009. iHealthBeat is a publication of the California HealthCare Foundation. This is a very well thought out article about the ways in which Twitter is a useful tool for healthcare organizations. You can check out the article online at http://tinyurl.com/mmyekj. According to Jane, "While it may or may not be with us five or 10 years from now, Twitter has become a useable, engaging platform in health care. It's accessible, useable and fun."
Here's a brief excerpt from Jane's article:
"Twitter's not just about Ashton and Oprah and CNN. Twitter is supporting engagement for all sorts of stakeholders in health. It's easy-to-use and quick search interface embodies useful traits for EZ-HIT."
Jane looks at the benefits of using Twitter for medical education, meeting reportage, quick motivational hits, organizing and communicating medical information. She also goes on to discuss the benefits of using Twitter for public health communication. If you're trying to figure out Twitter, this article may help you to see the light.
Post by Dan Dunlop, The Healthcare Marketing Community & Blog
Today I stumbled upon a new article of Jane's titled "Using Twitter for EZ-HIT: Accessible, Fast Platform Has Much To Offer." It was published on iHealthBeat on June 9, 2009. iHealthBeat is a publication of the California HealthCare Foundation. This is a very well thought out article about the ways in which Twitter is a useful tool for healthcare organizations. You can check out the article online at http://tinyurl.com/mmyekj. According to Jane, "While it may or may not be with us five or 10 years from now, Twitter has become a useable, engaging platform in health care. It's accessible, useable and fun."
Here's a brief excerpt from Jane's article:
"Twitter's not just about Ashton and Oprah and CNN. Twitter is supporting engagement for all sorts of stakeholders in health. It's easy-to-use and quick search interface embodies useful traits for EZ-HIT."
Jane looks at the benefits of using Twitter for medical education, meeting reportage, quick motivational hits, organizing and communicating medical information. She also goes on to discuss the benefits of using Twitter for public health communication. If you're trying to figure out Twitter, this article may help you to see the light.
Post by Dan Dunlop, The Healthcare Marketing Community & Blog
Tags: dan dunlop, health-think, ihealthbeat, jane sarasohn-kahn, jennings, social media, twitter in healthcare
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