Marketing in a Recession

[Dan Dunlop]

This April I did a presentation for the Advertising Federation of Charleston on the topic of marketing during a recession. The title of the presentation was "Big ideas for your shrinking ad budget." The talk was part of the AdFedU series of marketing seminars for small business owners and managers. I focused on cost effective ways to get the most out of your marketing - with particular emphasis on social media. I've edited the presentation into a number of 10 minute segments that appear below. The information is not healthcare specific, but it is certainly relevant to any marketer trying to do more with less. Enjoy! (click on the links in each section below to see the corresponding video on YouTube.)

Part 1 - Introduction: Echo Branding, Customer Service, Community Relations
watch?v=kkf7q7srxY4

Part 2 - Media Strategies in a Recession: Figure out Social Media, Listen to Customers
watch?v=QVI2t6cWc2g

Part 3 - A Winning Formula; and Media Relations
watch?v=NwduDsxzBLc

Part 4 - Social Media (quick overview for small business owners)
watch?v=CRqiqKWswzA

Post by Dan Dunlop, The Healthcare Marketing Community & Blog