The Industry's Healthcare Marketing Idea Exchange
Two reasons: 1) You need an accurate count of how many people actually see your TV spots -- and 2) More importantly, you need to capitalize on the new on-demand consumer.
Here is a great example: American Idol and The Voice have been reported to be the most popular shows on TV, but that is not really true: Modern Family and NCIS actually are. Even though more people are actually in front of their TV sets at the time American Idol and The Voice are broadcasted, more people are eventually watching Modern Family and NCIS on their DVR whenever they choose.
Consumers have voted, and they want to watch when they want. In fact, everything now is on-demand, or would at least benefit from being "on-demand." The truth is that today's patient wants what they want, when the want it.Some random thoughts about how this new on-demand world affects us in healthcare marketing:
How do you think healthcare marketers can meet the needs or our on-demand society? I'd love to hear your thoughts.