Social Media Today Post - New Pew Internet Study

If you don't follow Social Media Today, I suggest you consider doing so. Go to http://www.socialmediatoday.com and take a look. I've found it to be a great resource.

On October 30, 2009, I found a post by Jill Kurtz titled "Data on Twitter and Social Media Use" that caught my attention. Jill reviews the findings of Pew Internet & American Life’s daily tracking survey on Americans’ use of the internet just released in October 2009. Check out Jill's post at http://www.socialmediatoday.com/SMC/138349.

To download a PDF of the Pew Report, or to view it online, go to http://www.pewinternet.org/Reports/2009/17-Twitter-and-Status-Updat.... According tot he Pew Report, one in five Internet users are now on Twitter or another status update service, representing a significant increase over prior studies. As common sense would dictate, social network users are much more likely to be found using Twitter than non-social network users.

"Internet users who already use social network sites such as MySpace, Facebook or LinkedIn are likely to also use Twitter: 35%, compared to 6% of internet users who do not use such social network sites." (Source: Pew Internet Study, October 2009)

The report also shows that people using mobile devices to access the Internet, and people with multiple Internet-connected devices, are more likely to use Twitter. Again, nothing surprising there.

I encourage you to check out Social Media Today and to visit the Pew website to download the new Internet Report. While you're there, you can review the other free resources they have available: http://www.pewinternet.org/Reports/2009/17-Twitter-and-Status-Updat....

Post by Dan Dunlop, The Healthcare Marketing Community & Blog